Paysafe a leading specialized payments platform, today announced that it has signed a definitive agreement to acquire SafetyPay for $441 million in an all-cash transaction. Paysafe’s core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets, eCash and online banking solutions. It offers over 70 payment types in over 40 currencies around the world.
Wonder Brands, the company building Latin America’s best portfolio of digital brands, announced today that the company has closed $20 million in Seed financing. Wonder Brands seeks to optimize digital brands in the Mercado Libre and Amazon ecosystem in Latin America and identifies under-optimized businesses, leveraging technology to supercharge operations and accelerate sales though including marketing, analytics, supply chain management, and optimized working capital.
The Ministry of Foreign Trade of Peru (Ministerio de Comercio Exterior del Perú, MINCETUR) and the Commission for the Promotion of Peru for Exportation and Tourism (Comisión de Promoción del Perú para la Exportación y el Turismo, PROMPERÚ) presented the Peru Marketplace, the new commercial digital platform that shows the best of Peru’s exportable supply, offered by companies from every region of the country that meet the highest international standards. The Peru Marketplace commercial platform will offer more than 5,000 products from 1,000 Peruvian exporters.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.