Alibaba Group’s online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America’s largest e-commerce market during the coronavirus pandemic.
Fintech venture capital investments continue at a record-breaking pace, and nowhere is this more apparent than in the Latin American region. According to Crunchbase, this area is now home to more than 20 unicorns. This comes down to 3 primary reasons: right time, right place, and right people.
CDP vendor Lytics has announced the open beta of a new tool, Cloud Connect, that will let the Lytics personalization engine run SQL queries to extract data from cloud data warehouses such as Google Cloud Platform and Snowflake. The results will be merged with real-time data streams within the personalization engine, formerly the Lytics CDP but now called Lytics Decision Engine. Note that there’s still a unified, persistent customer database in the picture.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.