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Ventures Park unveils new campus in Nigeria for tech enthusiasts

Initially set up in 2016 as an innovation hub, Ventures Park has seen its community of active users nearly double from just over 100 in early 2021 to almost 200. In response to the recent surge in fundraising, tech activity, and uptake of remote freelance jobs in Nigeria, Ventures Park has now unveiled a new campus, in Abuja, Nigeria’s capital, to provide greater support to tech enthusiasts and entrepreneurs in the Africa’s most populous country.

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Accenture to acquire Experity to scale its experience and commerce platform capabilities across Latin America

September 23, 2021

Accenture (NYSE: ACN) today announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil. Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies. Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.

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IBM wins Africa cloud deals, set to help 6 African banks with data storage

September 23, 2021

International Business Machines Corp. won hybrid cloud deals with a number of Africa’s largest banks including South Africa’s Nedbank and Morocco’s Attijariwafa Bank. The U.S. tech giant is working with as many as six banks on the continent spanning from Mozambique to Nigeria. The deals will allow its African banking clients to store their information with some of it held internally in what’s known as private cloud and other data stored in public clouds.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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