SugarCRM enables data residency for ANZ customers
SugarCRM is enabling full data residency in Australia to allow customer data to be stored in-country for local users.
SugarCRM is enabling full data residency in Australia to allow customer data to be stored in-country for local users.
Loyalty programs have evolved significantly, from the simple ‘stamp card’ days to now becoming exciting, dynamic, multifaceted and interactive rewards programs customers love. In fact, according to a Point of Loyalty report, 68% of Australians say that the loyalty program they belong to enhances their brand experience.
Trend Micro has officially launched its Trend Micro Cloud One regional data centre in Sydney, with the intention of helping to uphold data sovereignty and safeguard data privacy in Australia.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.