In Brief: PrivaceraCloud 4.0 made available by Privacera to enable enterprises to securely and rapidly exchange data with unified interface
This will provide more access across a larger amount of business data.
This will provide more access across a larger amount of business data.
It will use data licensed from NewsGuard, which is a misinformation ratings service and has been endorsed and integrated by IPG MediaBrands, Omnicom and Publicis, among others.
Ad viewability and brand safety company DoubleVerify has just launched a contextual targeting tool. The link is DoubleVerify’s semantic classification engine, which categorizes content into based on 200,000 concepts. The pitch is that better contextual targeting will help companies when third party cookies are no longer available.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.