Pan-African venture capital firm 4DX Ventures has completed the final close of its second fund at $60 million. The second fund, launched in the first quarter of this year, was expected to close at $50 million, but investor and limited partner (LP) interest saw the fund oversubscribed.
Nigerian ed-tech startup uLesson has secured US$15 million in Series B funding it will use to add to its team and improve services for its growing community of learners across Africa. Founded in 2019 by serial entrepreneur Sim Shagaya, uLesson offers live online classes with expert tutors, video lessons and personalised live homework help for primary and secondary school learners online and via its app. uLesson is available in Nigeria, Ghana, Sierra Leone, Liberia, The Gambia, Kenya, Uganda, Rwanda, South Africa, the United States (US) and the United Kingdom (UK).
Ordering groceries, vegetables and daily essentials is just a WhatsApp away as billionaire Mukesh Ambani’s e-commerce platform JioMart taps into the popular messaging app to scale up online business in its fight for dominance in the giant Indian retail market with Amazon and Walmart-owned Flipkart.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.