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Tech Mahindra buys US-based Allyis India, Green Investments for $125M

Tech Mahindra on Friday said it has approved a proposal for the acquisition of a 100 per cent stake in Allyis India and Green Investments, for a total consideration of up to $125 million. The acquisition is expected to bolster Tech Mahindra’s capabilities in digital experience solutions – learning and development, marketing, instructional design; and engineering – cloud and automation, analytics, and technical support services.

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Roll-out of 5G technology to drive mobile gaming in India in 2022

January 6, 2022

With cutting-edge technologies now available in smartphones, the mobile gaming industry is among the fastest booming segments in India. The whole scenario is set to witness a sea change with the roll out of 5G technology in smartphones which are already 5G-enabled. India is currently home to over 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to latest data provided by the Internet and Mobile Association of India (IAMAI).

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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