Report shows organizations rely on CDPs to comply with data privacy and security regulations as well as deliver relevant customer experiences in an increasingly competitive digital landscape. This survey helps to understand why global businesses implemented their CDP, priorities for customer data management, and what’s coming next in the age of data.
India’s new stock listings are losing their edge as a worsening outlook for global equities leads investors to take profit from high-profile consumer technology stocks that debuted with inflated valuations. The S&P BSE IPO Index, which tracks firms for two years since their listing, has plunged about 10% since the start of the year and is headed for its worst month since March 2020 when the pandemic took hold.
2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.