Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails.
2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.
Indonesian software-as-a-service (SaaS) startup Lummo, previously known as BukuKas, has raised US$80 million in its Series C round of funding. Lummo was launched in December 2019 as BukuKas, a bookkeeping app for MSMEs, with the objective of empowering and digitizing them. It later expanded its business by launching TOKKO, an online direct-to-consumer commerce builder.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.