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Neustar and Permutive Collaborate on Cohort-Based Ad Targeting

Identity resolution vendor Neustar has partnered with cohort-based audience platform Permutive.  The deal will let advertisers use the Neustar Fabrick platform to analyze publisher cohort members and then select which cohorts to target through Permutive.   Advertisers get more information than if they just bought the cohorts alone, while publishers avoid exposing individual-level information.

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Google Cloud Launches Contact Center Platform

March 23, 2022

Google Cloud has expanded its Contact Center AI service into its Contact Center AI Platform, which it calls an “out-of-box, end-to-end solution for the contact center”.   The technology integrates with existing CRM software to add call guidance, virtual agents, unified customer profiles, call routing, and workforce scheduling.  Think of it as a brain transplant that leaves the shell of your current contact center in place but replaces all its intelligence with Google.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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