Salesforce to donate $2M to workforce development, education NGOs in India
Salesforce has announced an investment of $2 million in direct company donations to over 22 nonprofits across India. These grants are going to impact 4000 individuals.
Salesforce has announced an investment of $2 million in direct company donations to over 22 nonprofits across India. These grants are going to impact 4000 individuals.
Oracle cloud infrastructure has launched OCI dedicated region for India market to offer public cloud services to customers on their premises. The new offerings will help customers offer data sovereignty, latency and data residency.
Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence. Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management. The company has more than 1,000 global clients across Europe and South America.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.