Tekno Point, an Award-winning Digital Experience Partner, on Thursday inaugurated its latest CX Development Center located in India, further reinforcing its position as one of the largest Adobe Experience Manager (AEM) partner in the region. It’s new facility in Mumbai, India will further focus on helping customers accelerate their digital and experience transformation initiatives.
CleverTap, the modern, integrated retention cloud has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behaviour.
The Australian Competition and Consumer Commission alleges that Bank of Queensland did not meet this obligation on 1 July 2021 as required, and did not make the required services available until 13 December 2021, which meant that the bank’s customers were unable to share their CDR data causing a penalty of $133,200 to the bank.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.