CDP Ometria Integrates with Annex Cloud Loyalty Platform
Back to CDP land: loyalty platform Annex Cloud announced a partnership with Delivery CDP Ometria. Annex Cloud also has integration with Tealium, mParticle, Bloomreach, and 100+ non-CDPs.
Back to CDP land: loyalty platform Annex Cloud announced a partnership with Delivery CDP Ometria. Annex Cloud also has integration with Tealium, mParticle, Bloomreach, and 100+ non-CDPs.
Video and connected TV adtech vendor Tremor International has purchased Amobee, which offers its own cross-channel ad platform. The seller was Singtel and the price was $239 million, considerably less than the $321 million that Singtel paid for Tremor in 2012. But that was long ago and far away.
Industry-specific CDP packages are one of the industry’s major trends. Tealium advanced in that direction today with release of Tealium for Pharma, which includes tight integrations with widely-used pharma tech vendors Veeva, Doceree, and DMD. The package also includes pharma-specific data models, segmentations, and use cases.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.