CDP Institute

Adobe has expanded GenStudio’s AI capabilities with a Content Production Agent for scaling on-brand ads and emails based on marketing briefs. Other new tools for GenStudio include Firefly Creative Production for Enterprise and Firefly Services APIs for automating workflows. Adobe is also previewing Project Moonlight in Firefly, a conversational AI assistant for personalized recommendations based on creators’ social channels.

Forethought has launched Browser Agent, which allows AI to act inside any browser-based system without the need for APIs. This permits users to automate tasks that other AI agents can’t reach. Speaking of AI haunting life as we know it, Google is working on real-time architecture to support multi-agent systems.

As part of its new Creative Operating System, Canva is introducing Canva Grow, which not only helps marketers design ads, but can also directly launch them and provide real-time performance insights. It’s all powered by AI that Canva says can “understand the complexity of design” at all stages. Relatedly, Figma has acquired Weavy, which allows users to combine different AI models to create and edit images and videos.

Live shopping platform Whatnot has raised a $225 million Series F, more than doubling its valuation to $11.5 billion since its last funding round in January. The company reports that more than $6 billion worth of items have been sold on the platform so far this year. It’s more evidence that live shopping is growing.

Visibility measurement platform Semrush has announced Semrush One, a solution that combines traditional SEO and AI search analytics. Semrush’s SEO data includes 142 keyword databases and mover 800 million domains. The new solution features brand perception management and competitive insights.

Analytics platform Amplitude has launched AI Visibility, which gives marketers insights on their brand’s presence in AI search results. It includes ROI tracking, competitive rankings, and recommended next steps. Amplitude also recently announced agent-to-agent integration with GitHub.

CDP Treasure Data has launched its AI Marketing Cloud, which brings together multiple suites with various AI agents. These include the Engagement AI Suite for lifecycle teams, Creative AI Suite for campaign managers, and Personalization AI Suite for web marketers. Everything operates with a complete customer view known as the Diamond Record.

Customer data platform Tealium has announced new AI features aimed at improving customer engagement. For example, the Behavioral Insights Agent uses customizable classification to provide faster personalization and segmentation, while Attribute Search has a conversational interface to “talk to your data.” Global AI Settings control which AI features are enabled on account level and profile level.

OpenAI has become a for-profit corporation, allowing it to raise more money, acquire companies, and do other things it couldn’t as a nonprofit. The nonprofit OpenAI Foundation controls the for-profit OpenAI Group and owns a 26% stake. Microsoft holds a 27% stake and will continue to hold IP rights through 2032.

The Australian Competition and Consumer Commission (ACCC) has sued Microsoft for allegedly misleading Australians about changes to Microsoft 365 costs. Since fall 2025, Microsoft has told subscribers they had to accept the costly integration of Copilot or cancel their subscription. The ACCC says there was a third option called Family Classic without Copilot at the earlier price; this option only appeared if you started to cancel the subscription.

LiveRamp has added Meta campaign attribution insights to its Clean Room for use by retail media networks. This will allow advertisers to better understand campaign performance by connecting results to first-party data. Future plans include incrementality and buyer insights.

In an EMARKETER and TransUnion survey of US marketers, 46.9% say they expect to increase their investment in marketing mix modeling (MMM) over the next 12 months. The hope is to improve incremental ROI, which 67.4% of respondents say has become more urgent given the current economy. For example, over a quarter of respondents say 11-20% of their marketing budget has been put at risk or reallocated due to doubts about measurement accuracy.