CDP Institute

CDP Zeta Global has just agreed to acquire Marigold, planning to complement its Retain use cases with Acquire and Grow use cases. Marigold includes various martech businesses serving more than 100 enterprise brands globally. Price is up to $325 million.

Customer engagement platform Braze has announced BrazeAI Decisioning Studio, which uses reinforcement learning to experiment and adapt based on consumer behavior. This allows optimization of the most important KPIs. They also announced Agent Console (beta), which will allow users to create and deploy AI agents throughout the platform.

OpenAI’s new Sora app creates videos entirely via AI. Most people consider this idea questionable or flat-out terrible. Meta introduced a similar AI slop feed last week, which was widely detested.