Magna Australia’s new research demonstrates the power of AR to offer consumers a personalised experience they have the luxury of controlling. The fact consumers noted utility and usefulness alongside an increase in purchase intent has confirmed ARs ability to help drive decision making in the purchase journey.
Australia’s Google Cloud Platform ecosystem is approaching critical mass just five years after Google established its first GCP data centre in Sydney in 2017, enterprises are adopting GCP for its core strengths in data analytics, sustainability, and alignment with cloud-native technologies.
Carousell Group has acquired control of Laku6, an AI-first end-to-end electronics recommerce platform in Indonesia, as part of its vision to make secondhand the first choice for users. Temasek unit Heliconia Capital will be supporting Carousell Group in its acquisition of Laku6 and in accelerating circularity in secondhand electronics. The deal follows the initial investment Heliconia made into Carousell, less than a year ago in October 2021.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.