Retailers are making progress in their personalization programs: they’re finally more likely to personalize product recommendations (52%) than show customer names (49%), finds Retail TouchPoints.  Other interesting trends are growing use of traditional media for acquisition, up from 29% in 2021 to 51% in 2022, and more purchase discounts for customer retention, from 55% last year to 73%.  Nearly two-thirds (63%) used a CDP to support their personalization program – more than any other technology.

It’s not your imagination: good men (and women) are hard to find. The World Federation of Advertisers found that 77% of marketers said there’s a talent shortage in their organization.  In bad news for English majors everywhere, data and analytics skills top the list while creative and social media roles are at the bottom.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.