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Cybercrime thriving, growing, and expected to hit $10T by 2025

The Cost of a Data Breach report from Black Kite looks at the financial and reputational damage caused by 2,400 cyber incidents that took place globally between 2017-2022 and can help companies understand where vulnerabilities have been to date and where things are trending. Clearly, companies need to act to protect themselves as cybercrime costs grows exponentially – up from $7 trillion in 2015 and expected to hit $10 trillion in the next three years. The report also compares attack methods and cybercrime’s impact on individual sectors.

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IT’S THE LAW (08/09/2022)

August 9, 2022

“Forget about it!” That’s pretty much the message from India’s government, which just nixed passing its Personal Data Protection Bill by withdrawing the bill this week without apology or explanation. Thus, the world’s largest democracy has opted to deny more than 1 billion people protection of this critical human right. Of course, this is the same government that recently saw fit to antagonize VPNs and cloud services operating there by establishing rights for aggressive collection of data at the whim of law enforcement or other officials.

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Children’s Privacy: Who’s tracking our kids & are they safer for it?

August 9, 2022
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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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