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Aussie vendor, Cyara releases new chatbot testing capabilities

Australian-based vendor, Cyara, is debuting its new Botium chatbot and conversational AI testing features for CX testing and assurance. The new release introduces two new test types for testing bots in the IVR channel as well as voice tests to ensure voicebots perform well in all environments, including mobile devices and browsers.

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Oracle sees strong growth in cloud business in India

August 18, 2022

Oracle Corp. is witnessing strong growth in its cloud business in India driven by digital innovation in the banking, financial services and insurance (BFSI) sector, public sector initiatives, and small and medium business (SMBs). Earlier this year, the Indian government launched ONDC as a prospective alternative to dominant global e-commerce giants like Amazon.com and Walmart in its fast-growing e-commerce market.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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