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Despite jump in insurance costs, 10% more Americans say “no” to trading data for discounts

In fact, Policygenius’ annual Home & Auto Insurance Technology survey found a 10% rise in 2021 over last year of consumers who reported they would decline a discount. Sixty-eight percent said they wouldn’t install an app that records driving behavior, although 67% of that group would change their mind if the rate was dropped by more than half. And 65% felt no discount was worth installing a smart home device that shared data with insurance companies.

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Children’s Privacy: Student athletes – watch when you menstruate in Florida!

October 11, 2022
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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