If you think the past few years have been tough for marketers, just wait. This Integrate survey finds that many companies are cutting B2B marketing staff and budgets while keeping performance targets the same. Almost 95% report at least some redundancies in their tech stack, including 27% who say they are substantial.
You may not have noticed a shortage of tools to send bulk emails, but the good people at Software Design Team did. They’ve plugged the gap with GMerge, which enables Gmail and Google Workspace users to send personalized mass emails to Gmail addresses. It’s aimed at small businesses and includes a number of features that make it less obvious to Google that a mass emailing is being sent.
Australian logistics company Shippit has acquired Singapore-based tech developer Luwjistik in a US$11.3 million deal. Following the acquisition, Shippit will double down on growth in Southeast Asia by leveraging Luwjistik’s tech, expertise, and local network.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.