Retail media platform Zitcha secures $2.9M to enter U.S. market
Independent retail media platform Zitcha has raised $2.9 million in seed funding led by Australian venture capital firm OIF Ventures, launching a new phase of expansion that will see the platform scale up and officially launch in the U.S.
Software platform Zitcha connects the media assets of retail brands including email, apps, digital in-store screens, web and social media. The platform automates the purchasing of media across these channels allowing retail suppliers to connect directly with consumers at every touchpoint enabling better sales attribution.