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Meta’s APAC government outreach, product marketing, and creative now impacted by layoffs

Meta’s layoff of 11,000 employees has impacted several departments in the Asia Pacific region. The employees from departments including politics and government outreach, content design, product marketing, creative strategy, learning and development, news partnerships, employer branding and recruitment marketing, and recruitment were impacted. These were a mix of local and regional roles, and it is unclear how many Asia Pacific employees in total have been impacted.

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Mendel, Mexico-based B2B fintech, closes US$60M round

November 17, 2022

Mendel, a Mexican platform for companies to manage their expenses through virtual and physical credit cards, announced it has raised US$60 million. Through technology applied to finance, Mendel allows companies to control and allocate expenses for their teams. Their mission is to restore agility to large companies so that they can advance towards the digitization of their finances through tools that make their processes more efficient and increase the transparency of their payment flows.

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AI Search Provides Less Than 1% of Referral Traffic: BrightEdge

September 16, 2025

BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.

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