As Bharti Airtel rolls out 5G services in select cities in India, Cloud major Oracle is busy helping the telecom operator in its digital metamorphosis, internally as well as externally, to serve its stakeholders and customers better as it transitions from 4G to 5G. Oracle and Airtel announced new cloud and data centre deals to help boost digital economy and empower 1 million enterprise customers.
Lentra, an Indian embedded AI-based finance startup, has raised $60 million — a Series B that values the startup at “over $400 million. Existing investors Bessemer Venture Partners and Susquehanna International Group (SIG) led the round with strategic participation also from Citi Ventures, a subsidiary of the New York-based investment banking giant Citigroup.
Contentstack, India’s largest homegrown content management system and composable architecture pioneer, has announced $80 million in Series C funding. The Company will use the funds to continue supporting enterprise companies on their path to composable, empowering them to meet consumer demand for omnichannel and personalized experiences.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.