Deloitte Digital has acquired three Australian digital experience consultancies – Melbourne-based Blended Digital, and Sydney-based companies New Republique and Venntifact. The acquisitions will bring in 70 new staff to push Deloitte Digital’s headcount to more than 1100 across Australia.
APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
PT GoTo Gojek Tokopedia Tbk (GoTo), the Indonesia merged entity of Gojek and Tokopedia, announced that its gross revenue is up 30% year on year to Rp5.9 trillion ($375 million), above the middle point of guidance range, as all segments registered growths.
BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.