Half of global web traffic already can’t be tracked to individuals due to cookieless browsers and refused consent, says this ID5 report. They see wide adoption (63%) of alternative identity solutions like the one ID5 sells, which is based primarily on hashed email addresses. They cast doubt on alternatives that rely on user log-ins, noting that 59% of publishers say fewer than 10% of their users log in.
Integrations between CDPs and other systems shouldn’t really be news, since integration is a core CDP function. But it’s still interesting to see where vendors focus their attention. So let’s note that Tealium just announced a new Identity Partner Ecosystem that includes connectors for multiple identity and third-party data providers including Acxiom, Merkle, and Neustar.
APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced that it has acquired Bastion Brands, Australia’s leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.