Optimove has been steadily expanding the message delivery services available within its product. Its latest addition is SMS, which joins existing options for email, website, mobile push, in-app messages, and digital ads. No word on when they’ll add digital out-of-home.
The unicorn proptech, which currently operates in Colombia and Mexico, digitizes the process of buying and selling properties, buying the property quickly for those who sell and assisting in obtaining a mortgage for those who are buying one. The new financing will focus on expanding operations in its home country. It wants to increase its volume of buying and selling second-hand housing and offer an increasingly extensive portfolio to its customers.
Google’s proposed Topics API targeting mechanism – which tagged users with a few interests based on recent site visits – always seemed questionable from a privacy standpoint. Sure enough, the technical standards arm of web governing body World Wide Web Consortium (W3C) has rejected it. Coffin, meet nail.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.