India’s Data Centre industry is expected to add 681 megawatt of capacity by the end of 2024, doubling capacity to 1,318 MW. The industry will need 7.8 million sq. ft of real estate to achieve the target. Colocation operators are scaling up construction to meet their delivery targets. Some operators are retrofitting existing buildings to reduce the time of delivery.
TCS Customer Intelligence & Insights (CI&I) for Retail 3.0 has been introduced by Tata Consultancy Services (TCS) to assist retailers in deepening relationships with consumers through hyper-personalized engagement at every step of the customer journey. At key physical and digital touchpoints, the software generates insights, predictions, and recommended actions, resulting in higher returns on marketing investments, higher customer satisfaction, and increased customer lifetime value.
Amazon Web Services (AWS), announced the launch of its second AWS infrastructure Region in Australia—the AWS Asia Pacific (Melbourne) Region. According to Amazon, developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, will have greater choice for running their applications and serving end users from AWS data centers located in Australia. AWS is planning to invest an estimated $4.5 billion (approx. A$6.8 billion) in Australia by 2037 through the AWS Asia Pacific (Melbourne) Region.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.