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IT’S THE LAW (02/14/2023)

What’s the state of GDPR enforcement? CMS Law, a global firm with seventy offices in 40 countries, offers an at-a-glance GDPR Enforcement tracker that includes country, decision date, fine, and the controller overseeing the case.

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Eyes on US States

February 14, 2023

Indiana, Utah and Maryland lead the list of states actively pushing for new privacy legislation. Indiana’s bill, similar to the Virginia Consumer Data Protection Act, moves from State Senate to the House; Utah’s amended bill allowing private right of action against social media companies passes the State House; and in Maryland, three new bills were filed addressing biometrics, children’s data and health data. More bills are taking shape across the country from Washington, DC to Hawaii.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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