Catcha Digital Bhd has completed the acquisition of the entire equity interest of iMedia Asia Sdn Bhd for RM43.92million (US$9.8 million) in cash and shares. Catcha Digital now owns a fast-growing integrated digital media solutions provider, with an extensive portfolio of digital marketing platforms, reaching 12.7 million Malaysians in June 2022 and services over 100 brands spanning across various industries.
Australian Payments Plus (AP+) announced a strategic partnership with Coles which will make shopping experiences at the checkout simpler and faster for Australians with new Beem digital wallet. AP+ will work with Coles to develop a bespoke digital wallet which will provide the ability to pay with one simple experience using the QR code in store.
Amazon Web Services (AWS), an Amazon.com, Inc. company, has announced plans to launch an AWS infrastructure Region in Malaysia. The new AWS Region will give developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, greater choice for running their applications and serving end users from data centers located in Malaysia. As part of its commitment to the region, AWS is planning to invest $6 billion in Malaysia by 2037.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.