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Sam’s Club Links Search Ads to In-Store Purchases

Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.

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OpenAI Offers Plug-Ins to Give ChatGPT More Data

March 27, 2023

When it comes to bad ideas, letting ChatGPT loose to read the entire Internet could rank with the worst.  OpenAI has so far avoided that one, but they are offering controlled extensions of the system’s knowledge base by adding third-party plugins for data from selected partners.  Initial sources include Expedia, FiscalNote, Instacart, KAYAK, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier, which all sound pretty benign although Zapier could be a gateway to pretty much anything.

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