In Brief: Switzerland is investigating a cyber attack on IT company Xplain, which has many federal and cantonal government departments as clients
The PLAY ransom group has claimed responsibility.
The PLAY ransom group has claimed responsibility.
The French regulator had imposed a €60 million fine against Microsoft for misleading cookie policies that made it difficult for Bing users to decline data collection.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.