Tunisia-founded expense management software company Expensya is to be acquired by Swedish counterpart Medius for an undisclosed sum. Founded in 2014 by Karim Jouini and Jihed Othmani, Expensya offers a software-as-a-solution (SaaS) platform that helps businesses of all sizes manage their expenses.
Nigerian fintech startup Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen their credit risk models.
We’ve written a lot about this-or-that media company partnering with that-or-this retailer to help marketers measure advertising results. The random pairings are being replaced by more comprehensive solutions. The latest deal makes comprehensive consumer purchase data from Affinity Solutions available to anyone with access to the Snowflake Marketplace.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.