Airasia Digital, the digital arm of Capital A, has rebranded and will now be known as MOVE Digital (MOVE) in a bid to emphasise its commitment towards travel. MOVE’s travel platform business, airasia Superapp, will also undergo a brand refresh and will see its name change to “airasia move” as part of the ongoing transformation.
Palo Alto Networks has become the first dedicated cyber security company to have a technology alliance with Telstra. The two will deliver an enhanced suite of security products and services for Australian and global business customers. The move comes at a time when cybersecurity is a top concern for global businesses and following a series of extremely high-profile breaches in Australia.
Malaysia’s e-government services provider MY E.G. Services Berhad (MYEG) has teamed up with China’s state-owned entity Guangxi Beitou IT Innovation Technology Investment Group Co., Ltd. (Beitou IT Innovation), to spearhead international digital identity credentials service on Zetrix blockchain.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.