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IFC leads US $5M extension round in Ivorian SaaS e-commerce platform ANKA

ANKA, an Ivorian SaaS e-commerce platform for African businesses, has raised US$5 million. The pre-Series A extension round is a mix of equity and debt; last January, ANKA, formerly Afrikrea, raised US$6.2 million. The seven-year-old startup has secured US$13.5 million from investors since its inception. In a statement, ANKA said it will use the fresh investment to strengthen product development and expand services, particularly in its key markets: Nigeria, Kenya and the U.S.

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Kenyan fintech FlexPay is helping shoppers save for future purchases

September 21, 2023

FlexPay Technologies is a Kenyan fintech out to enable consumers to afford products that would have otherwise been out of reach for them. The startup allows customers to shop at partner merchants, reserve products and pay over a period of time at no added cost. It initially partnered with a Kenyan retailer during launch but scaled in 2020 and has to date grown its merchant network to 600.

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Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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