In response to EU’s strict regulations, Meta announced this week it will halt ad displays for teens and instead use a subscription-based model for social platforms. However, while Meta plans to start this November 6th, it also said it will be temporary as the company assesses implications of new EU regulations and there will be further updates forthcoming.
While we don’t agree on much, there is laudable consensus behind a massive Meta lawsuit, which declares addicting kids to social platforms and causing a youth mental health crisis is deceitful and must be stopped. The lawsuit has been filed in California by 33 states and supported by 9 attorneys general and the District of Columbia. It claims that to maximize profit, Meta also misled the public about how dangerous its Instagram and Facebook platforms are and that it concealed how it manipulates children and teens.
This includes a role for the federal government and provides oversight over safety tests companies use to evaluate conversation bots, such as Chat GPT and will introduce industry standards for identifying AI driven products.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.