A proposed bill, entitled the Traveler Privacy Protection Act of 2023, proposes to stop the Transportation Security Administration (TSA) from using biometric facial recognition screening at airports. Currently, the TSA uses CAT-2 technology to digitally identify travelers without them knowing they’re being physically screened and in advance of them entering the security screening area.
It’s a sad world where consumers must look to Meta for responsible business practices. As a reminder of Meta’s own history, they are contesting efforts by the U.S. Federal Trade Commission to add new conditions to the privacy consent agreement reached in 2019 – or, as the FTC probably sees it, to comply with the spirit of the original agreement. Taking a page from a century-old right-wing playbook, Meta is arguing the FTC’s enforcement structure is fundamentally unconstitutional, so it should have no authority regardless of Meta’s behavior.
Our most intimate data is shared with healthcare providers and services, so when a breach happens there as it did with Blue Shield of California, people are particularly vulnerable. This breach at one of the state’s largest providers potentially impacts the data of 4.5 million patients and can give access to very sensitive information, including social security numbers, information on family, and where you live as well as medical and insurance data.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.