In Brief: Osano buys Wirewheel for as yet undisclosed amount
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
Amazon’s court defense was deemed nonsensical by a judge.presiding over a suit brought by a Brazilian minor who claims a spycam hidden in a towel hook, and which was sold by Amazon, was in fact recording her in her private bathroom for months. This is one of many cameras disguised in IoT products that Amazon sells.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.