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Relationship at risk? Americans not so in love with their cars

Being spied on and having private moments shared isn’t good for relationships – turns out this is true even when the wrongdoer is your car. Following on Mozilla’s recent study that revealed that car companies are dismal at protecting privacy (flagrantly ignoring it, in fact), Kapersky, a cybersecurity company surveyed 2,000 Americans and found 72% quite uncomfortable with automakers sharing their data with third parties. However, surprisingly less than half surveyed expressed concern that the cars have the ability to collect the data in the first place.

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Children’s Privacy: NetChoice gets judge to block Ohio youth social media law

January 16, 2024

Tech industry advocacy group NetChoice won a legal stay of Ohio’s Parental Notification by Social Media Operators Act, a parental consent law that would have taken effect this week. The legislation required social media platforms to obtain consent from parents of children under age 16 for creating new accounts. NetChoice has been fighting this type of law across the US, despite research indicating social media use as a risk to children’s mental health. Is good mental health overrated?

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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