Datatilsynet, Denmark’s data protection agency, has ordered 53 municipalities throughout the country to change their data processing process to stop transferring student data to Google unless there’s a legal basis. Data of primary students which had been sent to Google previously had been used for commercial purposes in violation of Denmark’s and GDPR’s privacy laws.
Zero-party data, a.k.a. the data consumers give you by choice, can out-perform first-party data in garnering consumer trust, according to the Zero Party Data Revolution report from survey company, Attest. Consumers are increasingly weary of sharing data and distrustful of brands, with 85% reporting they sometimes opt-out of being added to mailing lists, and 58% doing so habitually. When it comes to sharing via first-party data collection with permission, the report says there’s variation by age category, and particular segment websites have significant opt-outs, including social media sites (47%), travel... Read More >
Apple has not confirmed this, but officials in Beijing claim they can access information including email addresses and phone numbers. Security researchers have also claimed the encryption codes Apple uses for AirDrop aren’t sufficiently secure.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.