Internet Safety Labs issued its third report on student privacy and found 78% of required or recommended school apps at high risk for privacy with 79% of the apps collecting location data and that in socioeconomically challenged areas, those schools frequently had the highest rate of unsafe apps in terms of ads.
The system automates consent management and provides a central system for managing preferences across touchpoints, enabling companies to process requests in less time and automate their workflows and data discovery.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.