International supermarket chain Aldi says it is the first retailer to deploy cashier-free checkout in an existing, full-size store in the U.S. It is implementing Grabango (get it?) checkout-free technology in Aurora, Ill. This comes after Amazon dropped its Just Walk Out technology from large grocery stores, although it will continue to use it in smaller locations.

Behavioral data analytics platform Fullstory has introduced a new solution, Data Direct, to capture behavioral signals across web and mobile and channel them into destinations within the business’s data eco-system. The flow of structured behavioral data can, for example, be integrated into data warehouses, APIs and webhooks. Data Direct will be available within Fullstory or as a standalone solution.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.