News

IT’S THE LAW (04/23/2024)

Nebraska is the sixteenth US state to pass a privacy law. It will take effect July 1, 2025 and provides consumers opt-out rights to protect against online ad targeting and grants universal rights for consumers to use opt-out tools on browsers, where companies they are dealing with honor similar signals from other states. The law is already being criticized for not requiring small businesses to comply and for having limited enforcement mechanisms.