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TikTok Ban Set to Become Law

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.

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UK Data Regulator Has Concerns About Privacy Sandbox

April 24, 2024

Flaws in Google’s Privacy Sandbox proposals could allow users’ anonymity to be compromised and permit tracking, says the U.K.’s Information Commissioner’s Office according to documents obtained by the Wall Street Journal. Among its responsibilities, the ICO is charged with protecting data privacy. The concerns have been shared with the Competition and Markets Authority which is already scrutinizing Google’s proposals from an antitrust perspective.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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