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Apple is first accused of breaching Digital Markets Act; may be fined billions

Apple, which only three months ago received a 1.8 billion euro (US$1.9 billion) fine from the EU related to music streaming access, has been told its App Store is breaching digital competition rules and the fine could be up to 10% of its $383 billion annual global revenue if it repeats the offense. This is the first time a company has been accused of breaching the Digital Markets Act, which is aimed at curbing the power of Big Tech.

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Attention Metrics Grow in Popularity: DoubleVerify

June 26, 2024

No fewer than 47% of media buyers plan to use attention metrics on their buys in 2024, according to a survey of 1,000 decision-makers by DoubleVerify. Two other growing trends: impression volume on made-for-advertising content increased 19% YoY and retail media is expected to hoover up one fifth of global digital ad spend in 2024. AI got a bad report with more than half of those surveyed thinking it detrimentally affected media quality.

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Clearview settles landmark Illinois AI suit for ~$50M

June 26, 2024

The suit, which combined complaints from across the US was brought against Clearview for mass collection of facial images to create a database that other companies used for marketing. The case is unique in giving plaintiffs a share of the company’s potential value, which could amount to more than $50 million. Concern is that this does not stop Clearview from harvesting and selling images or using it to train AI.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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