Meet the Montana Consumer Data Privacy Act. Taking effect this month, it provides MT citizens protections, including requirements to limit processing of data, requiring disclosure when data is processed or sold, obtaining consent and incorporating an opt-out mechanism. What it does not provide, however, is a private right of action to sue. So, lacking some teeth.
If you think you already know that, you may be surprised reading the Center for Digital Democracy (CDD) report, which found unprecedented tracking techniques that enable streaming services to know and share information about your health, kids, race and political persuasion. One can even slip product images dynamically into TV episodes. Yikes!
Let’s be honest, what’s more enticing than getting kids hooked on your product? TikTok has it down to a science – right down to the number of times it takes a user to reach their “habit moment,” which is apparently 260 or more videos watched in the first week of having an account. This according to leaked information revealed in unredacted lawsuit documents that also show TikTok’s algorithm can protect against seeing too many unattractive people.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.