Kroger’s adoption of new electronic shelf labels (ESLs) has consumers and some lawmakers concerned the technology could be used in the future to custom-price groceries to individual shoppers.
The company claims instead its focus continues to be on pricing competitively to benefit its customers, but there’s concern that dynamic or surge pricing tactics could also be used.
No need to consent (per your content) – X has self-granted it and beginning next month can use anything you post to train their AI. With just a little rework of ‘terms of service’ verbiage, snap, it’s theirs! Going forward all you need to do is submit, post and display content on or through X’s services, and you’ll have granted world-, non-exclusive, royalty-free license rights to them. Any dispute you or others may have afterwards will be served up to an X-friendly court in Texas.
The EU’s Network and Information Security Directive 2 (NIS2), the law governing how businesses bolster their cyber resilience, is now enforceable. Problem is, most EU member states aren’t set up for it. This is a concern because it applies broadly to organizations that operate within the EU in key industries such as finance, healthcare and technology.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.