Optable, the identity management and collaboration platform for the ad eco-system, has raised $20 million in a Series A Acceleration round. Optable provides identity management and clean room solutions to help media companies enrich and activate audience data securely. Its media clients include Hearst and The Globe & Mail.
Incoming FTC Chair Andrew Ferguson has canceled the agency’s request for comments on its preliminary report on surveillance pricing. Surveillance pricing is the practice of secretly tracking consumer behavior to determine what price to charge for a product or service. In comments, Commissioner Alvaro Bedoya seemed to imply that this is only of several topics where opportunities to comment have been removed.
Email creation platform Stensul and dynamic personalization platform Movable Ink have deepened their existing integration in order to speed the email creation process. Movable Ink Studio automatically transforms data into personalized content. The enhanced integration includes previews of Movable Ink content for each individual subscriber within Stensul and simpler testing and review workflows.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.