Watch for the EU Data Act this fall. The EU law governing distribution, sharing and mobility of data that’s collected by networked products and services comes into effect in September. Among its requirements are that users must have direct access to data where feasible, that they can request having data shared with third parties, and that they be allowed to switch between data processors.
Ignoring pleas of civil rights advocates, US politicians and media, the UK High Court is conducting its case demanding back-door access to Apple user data in secret. Citing privacy concerns for doing so, the High Court is seeking to gain future access to Apple data when it believes it can benefit UK law enforcement. This violates Apple’s policy of not allowing access to private information.
There are lots of reasons to be concerned for kid safety these days, not least of which are increased access to guns, online threats and a growing mental health crisis. However, surreptitiously surveilling them is both unlawful (at least so far) and sets the groundwork for mistrust. Yet, the Education Reporting Collaborative, a coalition of eight newsrooms including the Associated Press, Dallas Morning News and Seattle Times, found AI tools from Gaggle Safety Management and other school safety tech vendors capture student laptop entries and allow access to anyone with... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.