Nigerians may lose Facebook and Instagram services if Meta makes good on its threat made to protest three sizeable fines imposed there.
The fines levied by separate agencies are: 1) $220 million for alleged anti-competitive practices, 2) $37.5 million for unapproved advertising; and 3) $32.8 million for violating privacy laws.
Ireland’s Data Protection Commission fined TikTok €530 million ($600 million) for breaching GDPR by transferring data to China without consent. The company intends to appeal, and claims China never requested data, and it never provided data to them. EU authorities believe data was at risk while being processed and faults TikTok for not being transparent with users.
Georgia is the eighth US state challenged on an age-verification law, as NetChoice swipes at the Georgia Children on Social Media Act. The business tech advocacy group sued Georgia over the new law which is due to go into effect this summer. Intended to protect the privacy of young children, the law requires companies to use “commercially reasonable efforts” to verify someone’s age and requires parental consent for minors to use social media.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.