NetChoice is back swinging to try to stop two Arkansas social media laws that would limit content and would allow parents of kids who killed themselves to sue over content. And in Georgia, a federal judge responding to a NetChoice challenge blocked enforcement of a new law that would require age verification and says users under age 16 need parental consent to join.
This follows similar decisions by Italy and South Korea.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.